How is one's reaction to a fellow ingroup member's normative hypocrisy affected by the presence of a third party observer who is an ingroup member or an outgroup member? To investigate this question we experimentally manipulated the group membership and reaction of a third party to ingroup hypocrisy in a 2 × 2 design (N = 78) and measured participants' personal endorsement of pro-environmental attitudes and behaviors that were normative of the ingroup. As predicted from a social identity analysis of the function of norms and prototypes in social influence processes, personal endorsement of pro-environmental attitudes and behaviors was strongest when an outgroup member remarked negatively on the hypocrisy, and weakest when an outgroup member did not appear to notice the hypocrisy.
All Science Journal Classification (ASJC) codes
- Social Psychology
- Group processes
- Social identity
- Social influence