When the price is right: Enabling time-dependent pricing of broadband data

Soumya Sen, Carlee Joe-Wong, Sangtae Ha, Jasika Bawa, Mung Chiang

Research output: Chapter in Book/Report/Conference proceedingConference contribution

28 Scopus citations

Abstract

In an era of 108% annual growth in demand for mobile data and $10/GB overage fees, Internet Service Providers (ISPs) are experiencing severe congestion and in turn are hurting consumers with aggressive pricing measures. But smarter practices, such as time-dependent pricing (TDP), reward users for shifting their non-critical demand to off-peak hours and can potentially benefit both users and ISPs. Although dynamic TDP ideas have existed for many years, dynamic pricing for mobile data is only now gaining interest among ISPs. Yet TDP plans require not only systems engineering but also an understanding of economic incentives, user behavior and interface design. In particular, the HCI aspects of communicating price feedback signals from the network and the response of mobile data users need to be studied in the real world. But investigating these issues by deploying a virtual TDP data plan for real ISP customers is challenging and rarely explored. To this end, we carried out the first TDP trial for mobile data in the US with 10 families. We describe the insights gained from the trial, which can help the HCI community as well as ISPs, app developers and designers create tools that empower users to better control their usage and save on their monthly bills, while also alleviating network congestion.

Original languageEnglish (US)
Title of host publicationCHI 2013
Subtitle of host publicationChanging Perspectives, Conference Proceedings - The 31st Annual CHI Conference on Human Factors in Computing Systems
Pages2477-2486
Number of pages10
DOIs
StatePublished - May 27 2013
Event31st Annual CHI Conference on Human Factors in Computing Systems: Changing Perspectives, CHI 2013 - Paris, France
Duration: Apr 27 2013May 2 2013

Publication series

NameConference on Human Factors in Computing Systems - Proceedings

Other

Other31st Annual CHI Conference on Human Factors in Computing Systems: Changing Perspectives, CHI 2013
CountryFrance
CityParis
Period4/27/135/2/13

All Science Journal Classification (ASJC) codes

  • Software
  • Human-Computer Interaction
  • Computer Graphics and Computer-Aided Design

Fingerprint Dive into the research topics of 'When the price is right: Enabling time-dependent pricing of broadband data'. Together they form a unique fingerprint.

  • Cite this

    Sen, S., Joe-Wong, C., Ha, S., Bawa, J., & Chiang, M. (2013). When the price is right: Enabling time-dependent pricing of broadband data. In CHI 2013: Changing Perspectives, Conference Proceedings - The 31st Annual CHI Conference on Human Factors in Computing Systems (pp. 2477-2486). (Conference on Human Factors in Computing Systems - Proceedings). https://doi.org/10.1145/2470654.2481343