When do subgroup parts add up to the stereotypic whole? mixed stereotype content for gay male subgroups explains overall ratings

Eric Clausell, Susan Tufts Fiske

Research output: Contribution to journalArticle

82 Scopus citations

Abstract

Gay men appear neutral in Stereotype Content Model (SCM; Fiske et al., 2002) outgroup maps, contradicting well-documented prejudice but perhaps masking disparate subgroups. Subgroup analyses test SCM on subordinate levels, generalizing beyond macro social groups in multicultural societies. Analyses also test subgroups as diagnostic for gays, investigating their meaningful differentiation. Pretests identified 10 distinct subgroups which undergraduates then rated on SCM dimensions "warmth" and "competence." As predicted, (a) three clusters emerge; (b) mixed stereotype content predominates; and (c) no subgroups are high-high, but (d) two are low-low. Perceived status and competence correlate, although unexpectedly not competition and warmth. "Feminine" and "masculine" subgroups replicate SCM locations for traditional women and men. SCM apparently generalizes and differentiates gay male subgroups.

Original languageEnglish (US)
Pages (from-to)161-181
Number of pages21
JournalSocial Cognition
Volume23
Issue number2
DOIs
StatePublished - Apr 1 2005

All Science Journal Classification (ASJC) codes

  • Social Psychology
  • Developmental and Educational Psychology

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