What's advertising content worth? Evidence from a consumer credit marketing field experiment

  • Marianne Bertrand
  • , Dean Karlan
  • , Sendhil Mullainathan
  • , Eldar Shafir
  • , Jonathan Zinman

Research output: Contribution to journal › Article › peer-review

293 Scopus citations

Fingerprint

Dive into the research topics of 'What's advertising content worth? Evidence from a consumer credit marketing field experiment'. Together they form a unique fingerprint.

Social Sciences

Keyphrases

Economics, Econometrics and Finance