What Is Typical Is Good: The Influence of Face Typicality on Perceived Trustworthiness

Carmel Sofer, Ron Dotsch, Daniel H.J. Wigboldus, Alexander Todorov

Research output: Contribution to journalArticle

46 Scopus citations

Abstract

The role of face typicality in face recognition is well established, but it is unclear whether face typicality is important for face evaluation. Prior studies have focused mainly on typicality’s influence on attractiveness, although recent studies have cast doubt on its importance for attractiveness judgments. Here, we argue that face typicality is an important factor for social perception because it affects trustworthiness judgments, which approximate the basic evaluation of faces. This effect has been overlooked because trustworthiness and attractiveness judgments have a high level of shared variance for most face samples. We show that for a continuum of faces that vary on a typicality-attractiveness dimension, trustworthiness judgments peak around the typical face. In contrast, perceived attractiveness increases monotonically past the typical face, as faces become more like the most attractive face. These findings suggest that face typicality is an important determinant of face evaluation.

Original languageEnglish (US)
Pages (from-to)39-47
Number of pages9
JournalPsychological Science
Volume26
Issue number1
DOIs
StatePublished - Jan 17 2015

All Science Journal Classification (ASJC) codes

  • Psychology(all)

Keywords

  • attractiveness
  • distinctiveness
  • face perception
  • face typicality
  • familiarity
  • open data
  • open materials
  • social perception
  • trustworthiness

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