TY - JOUR
T1 - Uninformed individuals promote democratic consensus in animal groups
AU - Couzin, Iain D.
AU - Ioannou, Christos C.
AU - Demirel, Güven
AU - Gross, Thilo
AU - Torney, Colin J.
AU - Hartnett, Andrew
AU - Conradt, Larissa
AU - Levin, Simon Asher
AU - Leonard, Naomi Ehrich
PY - 2011/12/16
Y1 - 2011/12/16
N2 - Conflicting interests among group members are common when making collective decisions, yet failure to achieve consensus can be costly. Under these circumstances individuals may be susceptible to manipulation by a strongly opinionated, or extremist, minority. It has previously been argued, for humans and animals, that social groups containing individuals who are uninformed, or exhibit weak preferences, are particularly vulnerable to such manipulative agents. Here, we use theory and experiment to demonstrate that, for a wide range of conditions, a strongly opinionated minority can dictate group choice, but the presence of uninformed individuals spontaneously inhibits this process, returning control to the numerical majority. Our results emphasize the role of uninformed individuals in achieving democratic consensus amid internal group conflict and informational constraints.
AB - Conflicting interests among group members are common when making collective decisions, yet failure to achieve consensus can be costly. Under these circumstances individuals may be susceptible to manipulation by a strongly opinionated, or extremist, minority. It has previously been argued, for humans and animals, that social groups containing individuals who are uninformed, or exhibit weak preferences, are particularly vulnerable to such manipulative agents. Here, we use theory and experiment to demonstrate that, for a wide range of conditions, a strongly opinionated minority can dictate group choice, but the presence of uninformed individuals spontaneously inhibits this process, returning control to the numerical majority. Our results emphasize the role of uninformed individuals in achieving democratic consensus amid internal group conflict and informational constraints.
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U2 - 10.1126/science.1210280
DO - 10.1126/science.1210280
M3 - Article
C2 - 22174256
AN - SCOPUS:83755169212
SN - 0036-8075
VL - 334
SP - 1578
EP - 1580
JO - Science
JF - Science
IS - 6062
ER -