TY - GEN
T1 - Understanding AR Activism
T2 - 2022 CHI Conference on Human Factors in Computing Systems, CHI 2022
AU - Silva, Rafael M.L.
AU - Principe Cruz, Erica
AU - Rosner, Daniela K.
AU - Kelly, Dayton
AU - Monroy-Hernández, Andrés
AU - Liu, Fannie
N1 - Publisher Copyright:
© 2022 Owner/Author.
PY - 2022/4/29
Y1 - 2022/4/29
N2 - The rise of consumer augmented reality (AR) technology has opened up new possibilities for interventions intended to disrupt and subvert cultural conventions. From defacing corporate logos to erecting geofenced digital monuments, more and more people are creating AR experiences for social causes. We sought to understand this new form of activism, including why people use AR for these purposes, opportunities and challenges in using it, and how well it can support activist goals. We conducted semi-structured interviews with twenty people involved in projects that used AR for a social cause across six different countries. We found that AR can overcome physical world limitations of activism to convey immersive, multilayered narratives that aim to reveal invisible histories and perspectives. At the same time, people experienced challenges in creating, maintaining, and distributing their AR experiences to audiences. We discuss open questions and opportunities for creating AR tools and experiences for social change.
AB - The rise of consumer augmented reality (AR) technology has opened up new possibilities for interventions intended to disrupt and subvert cultural conventions. From defacing corporate logos to erecting geofenced digital monuments, more and more people are creating AR experiences for social causes. We sought to understand this new form of activism, including why people use AR for these purposes, opportunities and challenges in using it, and how well it can support activist goals. We conducted semi-structured interviews with twenty people involved in projects that used AR for a social cause across six different countries. We found that AR can overcome physical world limitations of activism to convey immersive, multilayered narratives that aim to reveal invisible histories and perspectives. At the same time, people experienced challenges in creating, maintaining, and distributing their AR experiences to audiences. We discuss open questions and opportunities for creating AR tools and experiences for social change.
KW - activism
KW - augmented reality
KW - social change
UR - http://www.scopus.com/inward/record.url?scp=85130553985&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85130553985&partnerID=8YFLogxK
U2 - 10.1145/3491102.3517605
DO - 10.1145/3491102.3517605
M3 - Conference contribution
AN - SCOPUS:85130553985
T3 - Conference on Human Factors in Computing Systems - Proceedings
BT - CHI 2022 - Proceedings of the 2022 CHI Conference on Human Factors in Computing Systems
PB - Association for Computing Machinery
Y2 - 30 April 2022 through 5 May 2022
ER -