Understanding AR Activism: An Interview Study with Creators of Augmented Reality Experiences for Social Change

Rafael M.L. Silva, Erica Principe Cruz, Daniela K. Rosner, Dayton Kelly, Andrés Monroy-Hernández, Fannie Liu

Research output: Chapter in Book/Report/Conference proceedingConference contribution

1 Scopus citations

Abstract

The rise of consumer augmented reality (AR) technology has opened up new possibilities for interventions intended to disrupt and subvert cultural conventions. From defacing corporate logos to erecting geofenced digital monuments, more and more people are creating AR experiences for social causes. We sought to understand this new form of activism, including why people use AR for these purposes, opportunities and challenges in using it, and how well it can support activist goals. We conducted semi-structured interviews with twenty people involved in projects that used AR for a social cause across six different countries. We found that AR can overcome physical world limitations of activism to convey immersive, multilayered narratives that aim to reveal invisible histories and perspectives. At the same time, people experienced challenges in creating, maintaining, and distributing their AR experiences to audiences. We discuss open questions and opportunities for creating AR tools and experiences for social change.

Original languageEnglish (US)
Title of host publicationCHI 2022 - Proceedings of the 2022 CHI Conference on Human Factors in Computing Systems
PublisherAssociation for Computing Machinery
ISBN (Electronic)9781450391573
DOIs
StatePublished - Apr 29 2022
Event2022 CHI Conference on Human Factors in Computing Systems, CHI 2022 - Virtual, Online, United States
Duration: Apr 30 2022May 5 2022

Publication series

NameConference on Human Factors in Computing Systems - Proceedings

Conference

Conference2022 CHI Conference on Human Factors in Computing Systems, CHI 2022
Country/TerritoryUnited States
CityVirtual, Online
Period4/30/225/5/22

All Science Journal Classification (ASJC) codes

  • Human-Computer Interaction
  • Computer Graphics and Computer-Aided Design
  • Software

Keywords

  • activism
  • augmented reality
  • social change

Fingerprint

Dive into the research topics of 'Understanding AR Activism: An Interview Study with Creators of Augmented Reality Experiences for Social Change'. Together they form a unique fingerprint.

Cite this