The role of perceived effectiveness on the acceptability of choice architecture

H. M.I.N. Bang, Suzanne B. Shu, Elke U. Weber

Research output: Contribution to journalArticlepeer-review

32 Scopus citations


The success of choice architecture, including its adoption in government policy and practice, has prompted questions of whether choice architecture design decisions are sufficiently transparent and publicly acceptable. We examined whether disclosing to decision-makers that a particular choice architecture is in place reduces its effectiveness and whether an understanding of the effectiveness of choice architecture design decisions increases their acceptability. We find that disclosure of the design decision does not reduce its effectiveness and that individuals perceive the effectiveness of specific designs to be higher for others than for themselves. Perceived effectiveness for self increases when individuals have actually experienced the effect of a design decision rather than having it simply described to them. Perceived effectiveness for oneself and others increases the acceptability of the designs. We also find that the intentions of the source matter more than who the source actually is. Important for policy-makers, then, is that disclosure of design decisions does not reduce their effectiveness, and their acceptability depends on their perceived effectiveness and the inferred motivations of the design architect.

Original languageEnglish (US)
Pages (from-to)50-70
Number of pages21
JournalBehavioural Public Policy
Issue number1
StatePublished - Mar 6 2020

All Science Journal Classification (ASJC) codes

  • Social Psychology
  • Sociology and Political Science
  • Social Sciences (miscellaneous)
  • Applied Psychology
  • Political Science and International Relations


Dive into the research topics of 'The role of perceived effectiveness on the acceptability of choice architecture'. Together they form a unique fingerprint.

Cite this