Michael Jason Enriquez digitally altered celebrity headshots to make the celebrities look like they are wearing chola make-up. The “cholafied” headshot circulated on a Tumblr account, which at its most popular, in 2012 and 2013, spread to over 160 countries and had half a million page views, over 20,000 Tumblr followers, 90,000 reblogs, and at least 60,000 shares on Facebook. Attending to the sensory, affective, and historical rituals hidden in the haptic register of this quotidian digital archive, the author argues, insinuates and approximates one aspect of what racial seeing feels like in our contemporary moment.
All Science Journal Classification (ASJC) codes
- Gender Studies
- Visual Arts and Performing Arts
- visual culture