The Psychology of Social Norms and the Promotion of Human Rights

Deborah A. Prentice

doi:10.1093/acprof:oso/9780195371895.003.0002

The Psychology of Social Norms and the Promotion of Human Rights

Deborah A. Prentice

Psychology

Research output: Chapter in Book/Report/Conference proceeding › Chapter

3 Scopus citations

Abstract

In Chapter 2, social psychologist Deborah Prentice describes her empirical work on social-norms marketing campaigns. Prentice highlights two key empirical findings: (1) actors often overestimate the prevalence of many undesirable behaviors, and (2) actors use their perceptions of peer norms as a standard against which to compare their own behaviors. Social-norms campaigns reduce problem behaviors (or increase desirable behaviors) by conveying information that counters this "pluralistic ignorance".

Original language	English (US)
Title of host publication	Understanding Social Action, Promoting Human Rights
Publisher	Oxford University Press
ISBN (Electronic)	9780199979127
ISBN (Print)	9780195371895
DOIs	https://doi.org/10.1093/acprof:oso/9780195371895.003.0002
State	Published - Jan 24 2013

All Science Journal Classification (ASJC) codes

General Social Sciences

Keywords

Binge drinking
Cascade
Descriptive norms
Injunctive norms
Pluralistic ignorance
Social norms
Tipping point

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10.1093/acprof:oso/9780195371895.003.0002

Cite this

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KW - Injunctive norms

KW - Pluralistic ignorance

KW - Social norms

KW - Tipping point

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The Psychology of Social Norms and the Promotion of Human Rights

Abstract

All Science Journal Classification (ASJC) codes

Keywords

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