TY - GEN
T1 - The perils of dynamic electricity pricing tariffs in the presence of retail market imperfections
AU - Alizadeh, Mahnoosh
AU - Goldsmith, Andrea
AU - Scaglione, Anna
N1 - Publisher Copyright:
© 2015 IEEE.
PY - 2016/2/26
Y1 - 2016/2/26
N2 - In this paper, we show that the profit maximizing nature of electricity retailers, combined with boundedly rational customer behavior, might induce physical operational problems for the power grid under dynamic retail pricing. This is because, under certain conditions, retailers will be incentivized to design prices that shift load away from supply, further increasing the demand supply gap. We propose an alternative pricing method, referred to as differentiated pricing, which does not suffer from this issue. Our analysis is based on a simple demand model in order to gain useful insights on the repercussions of ignoring retail market imperfections.
AB - In this paper, we show that the profit maximizing nature of electricity retailers, combined with boundedly rational customer behavior, might induce physical operational problems for the power grid under dynamic retail pricing. This is because, under certain conditions, retailers will be incentivized to design prices that shift load away from supply, further increasing the demand supply gap. We propose an alternative pricing method, referred to as differentiated pricing, which does not suffer from this issue. Our analysis is based on a simple demand model in order to gain useful insights on the repercussions of ignoring retail market imperfections.
UR - http://www.scopus.com/inward/record.url?scp=84969750867&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84969750867&partnerID=8YFLogxK
U2 - 10.1109/ACSSC.2015.7421219
DO - 10.1109/ACSSC.2015.7421219
M3 - Conference contribution
AN - SCOPUS:84969750867
T3 - Conference Record - Asilomar Conference on Signals, Systems and Computers
SP - 683
EP - 688
BT - Conference Record of the 49th Asilomar Conference on Signals, Systems and Computers, ACSSC 2015
A2 - Matthews, Michael B.
PB - IEEE Computer Society
T2 - 49th Asilomar Conference on Signals, Systems and Computers, ACSSC 2015
Y2 - 8 November 2015 through 11 November 2015
ER -