The path of least resistance: Using easy-to-access information

Anuj K. Shah, Daniel M. Oppenheimer

Research output: Contribution to journalArticlepeer-review

23 Scopus citations

Abstract

Recent work on judgment and decision making has focused on how people preferentially use cues, or pieces of relevant information, that are easy to access when making decisions. In this article, we discuss a framework for understanding the ways that cues become accessible. We begin by identifying two components of cues and show how these components can become accessible during different parts a decision process. We highlight evidence for the use of accessible information and discuss implications for future research on heuristics.

Original languageEnglish (US)
Pages (from-to)232-236
Number of pages5
JournalCurrent Directions in Psychological Science
Volume18
Issue number4
DOIs
StatePublished - Aug 2009

All Science Journal Classification (ASJC) codes

  • General Psychology

Keywords

  • Cue weighting
  • Decision making
  • Effort reduction
  • Fluency
  • Judgment

Fingerprint

Dive into the research topics of 'The path of least resistance: Using easy-to-access information'. Together they form a unique fingerprint.

Cite this