The marketing of nature

David S. Wilcove, Jaboury Ghazoul

Research output: Contribution to journalComment/debatepeer-review

4 Scopus citations


According to its advocates, an ecosystem-services-based approach to conservation will engender greater public support and produce more durable victories. Here, we identify three potential opportunity costs associated with such an approach: (1) diminished attention to protecting rare, localized species (the night parrot effect); (2) diminished attention to protecting wild, remote areas (the proximity-to-people effect); and (3) an emphasis on restoration projects near urban areas rather than the protection of relatively intact ecosystems (the rise-of-restoration effect). We encourage scientists and conservation practitioners to undertake the necessary monitoring and research to determine the magnitude of these opportunity costs.

Original languageEnglish (US)
Pages (from-to)275-276
Number of pages2
Issue number3
StatePublished - May 1 2015

All Science Journal Classification (ASJC) codes

  • Ecology, Evolution, Behavior and Systematics


  • Biodiversity conservation
  • Ecosystem services
  • Endangered species
  • Wildlands


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