The Emerging Neuroscience of Social Media

Dar Meshi, Diana I. Tamir, Hauke R. Heekeren

Research output: Contribution to journalReview articlepeer-review

169 Scopus citations


Social media use is a global phenomenon, with almost two billion people worldwide regularly using these websites. As Internet access around the world increases, so will the number of social media users. Neuroscientists can capitalize on the ubiquity of social media use to gain novel insights about social cognitive processes and the neural systems that support them. This review outlines social motives that drive people to use social media, proposes neural systems supporting social media use, and describes approaches neuroscientists can use to conduct research with social media. We close by noting important directions and ethical considerations of future research with social media.

Original languageEnglish (US)
Pages (from-to)771-782
Number of pages12
JournalTrends in Cognitive Sciences
Issue number12
StatePublished - 2015

All Science Journal Classification (ASJC) codes

  • Experimental and Cognitive Psychology
  • Neuropsychology and Physiological Psychology
  • Cognitive Neuroscience


  • Facebook
  • Neuroscience
  • Self-referential cognition
  • Social cognition
  • Social media
  • Social reward


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