The behavioural challenge of the COVID-19 pandemic: Indirect measurements and personalized attitude changing treatments (IMPACT): The behavioral challenge of COVID-19

Ilan Fischer, Shacked Avrashi, Tomer Oz, Rabab Fadul, Koral Gutman, Daniel Rubenstein, Gregory Kroliczak, Sebastian Goerg, Andreas Glöckner

Research output: Contribution to journalArticle

Abstract

Following the outbreak of COVID-19 pandemic, governments around the globe coerced their citizens to adhere to preventive health behaviours, aiming to reduce the effective reproduction numbers of the virus. Driven by game theoretic considerations and inspired by the work of US National Research Council's Committee on Food Habits (1943) during WWII, and the post-WWII Yale Communication Research Program, the present research shows how to achieve enhanced adherence to health regulations without coercion. To this aim, we combine three elements: (i) indirect measurements, (ii) personalized interventions, and (iii) attitude changing treatments (IMPACT). We find that a cluster of short interventions, such as elaboration on possible consequences, induction of cognitive dissonance, addressing next of kin and similar others and receiving advice following severity judgements, improves individuals' health-preserving attitudes. We propose extending the use of IMPACT under closure periods and during the resumption of social and economic activities under COVID-19 pandemic, since efficient and lasting adherence should rely on personal attitudes rather than on coercion alone. Finally, we point to the opportunity of international cooperation generated by the pandemic.

Original languageEnglish (US)
Article number201131
JournalRoyal Society Open Science
Volume7
Issue number8
DOIs
StatePublished - Aug 1 2020

All Science Journal Classification (ASJC) codes

  • General

Keywords

  • attitude change
  • COVID-19
  • effective reproduction
  • pandemic

Fingerprint Dive into the research topics of 'The behavioural challenge of the COVID-19 pandemic: Indirect measurements and personalized attitude changing treatments (IMPACT): The behavioral challenge of COVID-19'. Together they form a unique fingerprint.

  • Cite this