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Targeting ignorance to change behavior
Deborah A. Prentice
Psychology
Office of the Provost
Princeton School of Public and International Affairs
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Keyphrases
Behavior Change
100%
Dysfunctional Behavior
66%
Popular
33%
Highly Effective
33%
Desired Behavior
33%
Behavioral Choice
33%
Household Energy Consumption
33%
Human Psychology
33%
Behavioral Domains
33%
Social Norms Marketing
33%
Behavior Change Strategies
33%
Psychology
Social Norms
100%
Behavioral Choice
100%
Psychology
100%