Tag me maybe: Perceptions of public targeted sharing on Facebook

Saiph Savage; Andrés Monroy-Hernández; Kasturi Bhattacharjee; Tobias Höllerer

doi:10.1145/2700171.2791055

Tag me maybe: Perceptions of public targeted sharing on Facebook

Saiph Savage, Andrés Monroy-Hernández, Kasturi Bhattacharjee, Tobias Höllerer

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

7 Scopus citations

Abstract

Social network sites allow users to publicly tag people in their posts. These tagged posts allow users to share to both the general public and a targeted audience, dynamically assembled via notifications that alert the people mentioned. We investigate people's perceptions of this mixed sharing mode through a qualitative study with 120 participants. We found that individuals like this sharing modality as they believe it strengthens their relationships. Individuals also report using tags to have more control of Facebook's ranking algorithm, and to expose one another to novel information and people. This work helps us understand people's complex relationships with the algorithms that mediate their interactions with each another. We conclude by discussing the design implications of these findings.

Original language	English (US)
Title of host publication	HT 2015 - Proceedings of the 26th ACM Conference on Hypertext and Social Media
Publisher	Association for Computing Machinery, Inc
Pages	299-303
Number of pages	5
ISBN (Electronic)	9781450333955
DOIs	https://doi.org/10.1145/2700171.2791055
State	Published - Aug 24 2015
Externally published	Yes
Event	26th ACM Conference on Hypertext and Social Media, HT 2015 - Guzelyurt, Cyprus Duration: Sep 1 2015 → Sep 4 2015

Publication series

Name	HT 2015 - Proceedings of the 26th ACM Conference on Hypertext and Social Media

Conference

Conference	26th ACM Conference on Hypertext and Social Media, HT 2015
Country/Territory	Cyprus
City	Guzelyurt
Period	9/1/15 → 9/4/15

All Science Journal Classification (ASJC) codes

Artificial Intelligence
Software
Computer Graphics and Computer-Aided Design
Human-Computer Interaction

Keywords

Access controls
Algorithmic filtering
Broadcasting
Narrowcast
Social media
Social networks

Access to Document

10.1145/2700171.2791055

Cite this

Savage, S., Monroy-Hernández, A., Bhattacharjee, K., & Höllerer, T. (2015). Tag me maybe: Perceptions of public targeted sharing on Facebook. In HT 2015 - Proceedings of the 26th ACM Conference on Hypertext and Social Media (pp. 299-303). (HT 2015 - Proceedings of the 26th ACM Conference on Hypertext and Social Media). Association for Computing Machinery, Inc. https://doi.org/10.1145/2700171.2791055

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abstract = "Social network sites allow users to publicly tag people in their posts. These tagged posts allow users to share to both the general public and a targeted audience, dynamically assembled via notifications that alert the people mentioned. We investigate people's perceptions of this mixed sharing mode through a qualitative study with 120 participants. We found that individuals like this sharing modality as they believe it strengthens their relationships. Individuals also report using tags to have more control of Facebook's ranking algorithm, and to expose one another to novel information and people. This work helps us understand people's complex relationships with the algorithms that mediate their interactions with each another. We conclude by discussing the design implications of these findings.",

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author = "Saiph Savage and Andr{\'e}s Monroy-Hern{\'a}ndez and Kasturi Bhattacharjee and Tobias H{\"o}llerer",

note = "Funding Information: Special thanks to all our participants, as well as Leif Singer, Angus Forbes, Airi Lampinen for the immense feedback and iterations on this work. This work was partially supported by the U.S. Army Research Laboratory under Cooperative Agreement No. W911NF-09-2-0053 and by NSF grant IIS-0747520.; 26th ACM Conference on Hypertext and Social Media, HT 2015 ; Conference date: 01-09-2015 Through 04-09-2015",

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Savage, S, Monroy-Hernández, A, Bhattacharjee, K & Höllerer, T 2015, Tag me maybe: Perceptions of public targeted sharing on Facebook. in HT 2015 - Proceedings of the 26th ACM Conference on Hypertext and Social Media. HT 2015 - Proceedings of the 26th ACM Conference on Hypertext and Social Media, Association for Computing Machinery, Inc, pp. 299-303, 26th ACM Conference on Hypertext and Social Media, HT 2015, Guzelyurt, Cyprus, 9/1/15. https://doi.org/10.1145/2700171.2791055

Tag me maybe: Perceptions of public targeted sharing on Facebook. / Savage, Saiph; Monroy-Hernández, Andrés; Bhattacharjee, Kasturi et al.
HT 2015 - Proceedings of the 26th ACM Conference on Hypertext and Social Media. Association for Computing Machinery, Inc, 2015. p. 299-303 (HT 2015 - Proceedings of the 26th ACM Conference on Hypertext and Social Media).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

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N1 - Funding Information: Special thanks to all our participants, as well as Leif Singer, Angus Forbes, Airi Lampinen for the immense feedback and iterations on this work. This work was partially supported by the U.S. Army Research Laboratory under Cooperative Agreement No. W911NF-09-2-0053 and by NSF grant IIS-0747520.

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AB - Social network sites allow users to publicly tag people in their posts. These tagged posts allow users to share to both the general public and a targeted audience, dynamically assembled via notifications that alert the people mentioned. We investigate people's perceptions of this mixed sharing mode through a qualitative study with 120 participants. We found that individuals like this sharing modality as they believe it strengthens their relationships. Individuals also report using tags to have more control of Facebook's ranking algorithm, and to expose one another to novel information and people. This work helps us understand people's complex relationships with the algorithms that mediate their interactions with each another. We conclude by discussing the design implications of these findings.

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Savage S, Monroy-Hernández A, Bhattacharjee K, Höllerer T. Tag me maybe: Perceptions of public targeted sharing on Facebook. In HT 2015 - Proceedings of the 26th ACM Conference on Hypertext and Social Media. Association for Computing Machinery, Inc. 2015. p. 299-303. (HT 2015 - Proceedings of the 26th ACM Conference on Hypertext and Social Media). doi: 10.1145/2700171.2791055

Tag me maybe: Perceptions of public targeted sharing on Facebook

Abstract

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Conference

All Science Journal Classification (ASJC) codes

Keywords

Access to Document

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