Strategies of European standardization

Marc T. Austin, Helen V. Milner

Research output: Contribution to journalArticlepeer-review

44 Scopus citations


Why do firms select different international venues for cooperation in setting standards? Specifically, why do firms choose regional or bilateral strategies for standard-setting, when global standard-setting institutions already exist? We argue that while strong economic reasons exist for setting compatible international standards, the standard-setting process is often used more as a competitive tool than as a means of expanding networks and markets internationally. Moreover, the selection of a standards strategy also depends on the standard-setting institutions available to firms. Institutions that provide firms with a higher level of influence either through the exclusion of rivals or by advantageous decision-making mechanisms are more likely to be selected as part of the firm's strategy. Thus, it is the interaction of interests and political institutions that best explains why overlapping and competing strategies are often chosen.

Original languageEnglish (US)
Pages (from-to)411-431
Number of pages21
JournalJournal of European Public Policy
Issue number3
StatePublished - 2001

All Science Journal Classification (ASJC) codes

  • Sociology and Political Science
  • Public Administration


  • Europe
  • HDTV
  • Institutions
  • International business
  • Networks
  • Standards


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