Consistent with the affiliative social tuning hypothesis, this study showed that the desire to get along with another person shifted participants' automatic attitudes toward the ostensible attitudes of that person. In Experiment 1, the automatic racial attitudes of women but not men emulated those of an experimenter displaying race-egalitarian attitudes or attitudes neutral with respect to race. Mediational analysis revealed that the gender difference in social tuning was mediated by liking for the experimenter. In Experiment 2, the likability of the experimenter was manipulated. Individuals who interacted with a likable experimenter exhibited social tuning more so than did those who interacted with a rude experimenter. These findings suggest that affiliative motives may elicit malleability of automatic attitudes independent of manipulations of social group exemplars.
All Science Journal Classification (ASJC) codes
- Social Psychology
- Sociology and Political Science
- Automatic attitudes
- Racial attitudes
- Shared reality
- Social tuning