Social influence effects on automatic racial prejudice

Brian S. Lowery, Curtis D. Hardin, Stacey Sinclair

Research output: Contribution to journalArticle

324 Scopus citations

Abstract

Although most research on the control of automatic prejudice has focused on the efficacy of deliberate attempts to suppress or correct for stereotyping, the reported experiments tested the hypothesis that automatic racial prejudice is subject to common social influence. In experiments involving actual interethnic contact, both tacit and expressed social influence reduced the expression of automatic prejudice, as assessed by two different measures of automatic attitudes. Moreover, the automatic social tuning effect depended on participant ethnicity. European Americans (but not Asian Americans) exhibited less automatic prejudice in the presence of a Black experimenter than a White experimenter (Experiments 2 and 4), although both groups exhibited reduced automatic prejudice when instructed to avoid prejudice (Experiment 3). Results are consistent with shared reality theory, which postulates that social regulation is central to social cognition. Brian S. Lowery and Curtis D. Hardin, Department of Psychology, University of California, Los Angeles (UCLA); Stacey Sinclair, Department of Psychology, University of Virginia.

Original languageEnglish (US)
Pages (from-to)842-855
Number of pages14
JournalJournal of personality and social psychology
Volume81
Issue number5
DOIs
StatePublished - Nov 2001

All Science Journal Classification (ASJC) codes

  • Social Psychology
  • Sociology and Political Science

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