Why is the computer more alluring to boys than it is to girls? One answer to this question is drawn from a social psychological model of human interaction. Social psychological research indicates that the expectations an individual has about another person can shape his or her interaction with that person. We hypothesized that, in a similar manner, the expectations software designers hold about the users of the software they design are central in determining the way the software they design interacts with the user. In order to test this notion, we had 43 educators with programming experience design software for either boys, girls, or students, and found that programs for girls were classifiable as “learning tools,” whereas programs for both boys and students were most like “games.” These differences occur as a function of the designers' expectations of the characteristics of potential users of the program and result in sex stereotyped software. We conclude that it is not the computer, or even the software, that is at the root of the sex bias in software, but the expectations and stereotypes of the designers of the software.
|Original language||English (US)|
|Number of pages||14|
|Journal||Journal of Applied Social Psychology|
|State||Published - Jun 1987|
All Science Journal Classification (ASJC) codes
- Social Psychology