Revealed (P)reference theory

Efe A. Ok, Pietro Ortoleva, Gil Riella

Research output: Contribution to journalArticlepeer-review

73 Scopus citations


This paper develops axiomatically a revealed preference theory of reference-dependent choice behavior. Instead of taking the reference for an agent as exogenously given in the description of a choice problem, we suitably relax the Weak Axiom of Revealed Preference to obtain, endogenously, the existence of reference alternatives as well as the structure of choice behavior conditional on those alternatives. We show how this model captures some well-known choice patterns such as the attraction effect.

Original languageEnglish (US)
Pages (from-to)299-321
Number of pages23
JournalAmerican Economic Review
Issue number1
StatePublished - Jan 1 2015
Externally publishedYes

All Science Journal Classification (ASJC) codes

  • Economics and Econometrics


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