Removal of Anti-Vaccine Content Impacts Social Media Discourse

Tamar Mitts, Nilima Pisharody, Jacob Shapiro

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Over the past several years, a growing number of social media platforms have begun taking an active role in content moderation and online speech regulation. While enforcement actions have been shown to improve outcomes within moderating platforms, less is known about possible spillover effects across platforms. We study the impact of removing groups promoting anti-vaccine content on Facebook on engagement with similar content on Twitter. We followed 160 Facebook groups discussing COVID-19 vaccines and prospectively tracked their removal from the platform between April and September 2021. We then identified users who cited these groups on Twitter, and examined their online behavior over time. Our findings from a stacked difference-in-differences analysis shows that users citing removed Facebook groups promoted more anti-vaccine content on Twitter in the month after the removals. In particular, users citing the removed groups used 10-33% more anti-vaccine keywords on Twitter, when compared to accounts citing groups that were not removed. Our results suggest that taking down anti-vaccine content on one platform can result in increased production of similar content on other platforms, raising questions about the overall effectiveness of these measures.

Original languageEnglish (US)
Title of host publicationWebSci 2022 - Proceedings of the 14th ACM Web Science Conference
PublisherAssociation for Computing Machinery
Pages319-326
Number of pages8
ISBN (Electronic)9781450391917
DOIs
StatePublished - Jun 26 2022
Event14th ACM Web Science Conference, WebSci 2022 - Virtual, Online, Spain
Duration: Jun 26 2022Jun 29 2022

Publication series

NameACM International Conference Proceeding Series

Conference

Conference14th ACM Web Science Conference, WebSci 2022
Country/TerritorySpain
CityVirtual, Online
Period6/26/226/29/22

All Science Journal Classification (ASJC) codes

  • Human-Computer Interaction
  • Computer Networks and Communications
  • Computer Vision and Pattern Recognition
  • Software

Keywords

  • mis/disinformation
  • online behavior
  • social media

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