Reason-based choice

Eldar Shafir, Itamar Simonson, Amos Tversky

Research output: Contribution to journalArticle

774 Scopus citations

Abstract

This paper considers the role of reasons and arguments in the making of decisions. It is proposed that, when faced with the need to choose, decision makers often seek and construct reasons in order to resolve the conflict and justify their choice, to themselves and to others. Experiments that explore and manipulate the role of reasons are reviewed, and other decision studies are interpreted from this perspective. The role of reasons in decision making is considered as it relates to uncertainty, conflict, context effects, and normative decision rules.

Original languageEnglish (US)
Pages (from-to)11-36
Number of pages26
JournalCognition
Volume49
Issue number1-2
DOIs
StatePublished - Jan 1 1993

All Science Journal Classification (ASJC) codes

  • Experimental and Cognitive Psychology
  • Language and Linguistics
  • Developmental and Educational Psychology
  • Linguistics and Language
  • Cognitive Neuroscience

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    Shafir, E., Simonson, I., & Tversky, A. (1993). Reason-based choice. Cognition, 49(1-2), 11-36. https://doi.org/10.1016/0010-0277(93)90034-S