TY - GEN
T1 - Privacy violations using microtargeted ads
T2 - 10th IEEE International Conference on Data Mining Workshops, ICDMW 2010
AU - Korolova, Aleksandra
PY - 2010
Y1 - 2010
N2 - In this paper we propose a new class of attacks that exploit advertising systems offering micro targeting capabilities in order to breach user privacy. We study the advertising system offered by the world's largest online social network, Face book, and the risks that the design of the system poses to the privacy of its users. We propose, describe and provide experimental evidence of several novel approaches to exploiting the advertising system in order to obtain private user information. We communicated our findings to Face book on July 13, 2010, and received a prompt response. On July 20, 2010, Face book launched a change to their advertising system that made the kind of attacks we describe more difficult but not impossible to implement.
AB - In this paper we propose a new class of attacks that exploit advertising systems offering micro targeting capabilities in order to breach user privacy. We study the advertising system offered by the world's largest online social network, Face book, and the risks that the design of the system poses to the privacy of its users. We propose, describe and provide experimental evidence of several novel approaches to exploiting the advertising system in order to obtain private user information. We communicated our findings to Face book on July 13, 2010, and received a prompt response. On July 20, 2010, Face book launched a change to their advertising system that made the kind of attacks we describe more difficult but not impossible to implement.
KW - Behavioral advertising
KW - Microtargeted advertising
KW - Privacy
KW - Social networks
UR - http://www.scopus.com/inward/record.url?scp=79951743080&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=79951743080&partnerID=8YFLogxK
U2 - 10.1109/ICDMW.2010.137
DO - 10.1109/ICDMW.2010.137
M3 - Conference contribution
AN - SCOPUS:79951743080
SN - 9780769542577
T3 - Proceedings - IEEE International Conference on Data Mining, ICDM
SP - 474
EP - 482
BT - Proceedings - 10th IEEE International Conference on Data Mining Workshops, ICDMW 2010
Y2 - 14 December 2010 through 17 December 2010
ER -