TY - GEN
T1 - Pricing broadband
T2 - 2nd International Conference on Ubiquitous and Future Networks, ICUFN 2010
AU - Chiang, Mung
AU - Hande, Prashanth
AU - Kim, Hongseok
AU - Ha, Sangtae
AU - Calderbank, Robert
PY - 2010
Y1 - 2010
N2 - Driven by the emerging directions from the FCC and the broadband market, this paper aims at answering the fundamental question of how to use pricing as a lever to enable universal broadband coverage and effective network management in the United States. We address differential pricing as a network management tool, i.e., what to charge, how to charge, and how much to charge. We also outline research towards multi-platform two-sided pricing focusing on ISP that charges both content and application providers. Open problems are highlghted. As a next step, through collaboration we will combine the access to large-scale empirical data with rigorous modeling and analysis; we will go all the way from data collection through mathematical analysis to practical impact on policy decisions and ISP business decisions, thus closing the loop in the study of network economics for universal broadband coverage.
AB - Driven by the emerging directions from the FCC and the broadband market, this paper aims at answering the fundamental question of how to use pricing as a lever to enable universal broadband coverage and effective network management in the United States. We address differential pricing as a network management tool, i.e., what to charge, how to charge, and how much to charge. We also outline research towards multi-platform two-sided pricing focusing on ISP that charges both content and application providers. Open problems are highlghted. As a next step, through collaboration we will combine the access to large-scale empirical data with rigorous modeling and analysis; we will go all the way from data collection through mathematical analysis to practical impact on policy decisions and ISP business decisions, thus closing the loop in the study of network economics for universal broadband coverage.
UR - http://www.scopus.com/inward/record.url?scp=77957203085&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=77957203085&partnerID=8YFLogxK
U2 - 10.1109/ICUFN.2010.5547185
DO - 10.1109/ICUFN.2010.5547185
M3 - Conference contribution
AN - SCOPUS:77957203085
SN - 9781424480883
T3 - ICUFN 2010 - 2nd International Conference on Ubiquitous and Future Networks
SP - 303
EP - 308
BT - ICUFN 2010 - 2nd International Conference on Ubiquitous and Future Networks
Y2 - 16 June 2010 through 18 June 2010
ER -