TY - JOUR
T1 - Predicting human decisions with behavioural theories and machine learning
AU - Plonsky, Ori
AU - Apel, Reut
AU - Ert, Eyal
AU - Tennenholtz, Moshe
AU - Bourgin, David
AU - Peterson, Joshua C.
AU - Reichman, Daniel
AU - Griffiths, Thomas L.
AU - Russell, Stuart J.
AU - Carter, Even C.
AU - Cavanagh, James F.
AU - Erev, Ido
N1 - Publisher Copyright:
© The Author(s), under exclusive licence to Springer Nature Limited 2025.
PY - 2025/11
Y1 - 2025/11
N2 - Predicting human decisions under risk and uncertainty remains a fundamental challenge across disciplines. Existing models often struggle even in highly stylized tasks like choice between lotteries. Here we introduce BEAST gradient boosting (BEAST-GB), a hybrid model integrating behavioural theory (BEAST) with machine learning. We first present CPC18, a competition for predicting risky choice, in which BEAST-GB won. Then, using two large datasets, we demonstrate that BEAST-GB predicts more accurately than neural networks trained on extensive data and dozens of existing behavioural models. BEAST-GB also generalizes robustly across unseen experimental contexts, surpassing direct empirical generalization, and helps to refine and improve the behavioural theory itself. Our analyses highlight the potential of anchoring predictions on behavioural theory even in data-rich settings and even when the theory alone falters. Our results underscore how integrating machine learning with theoretical frameworks, especially those—like BEAST—designed for prediction, can improve our ability to predict and understand human behaviour.
AB - Predicting human decisions under risk and uncertainty remains a fundamental challenge across disciplines. Existing models often struggle even in highly stylized tasks like choice between lotteries. Here we introduce BEAST gradient boosting (BEAST-GB), a hybrid model integrating behavioural theory (BEAST) with machine learning. We first present CPC18, a competition for predicting risky choice, in which BEAST-GB won. Then, using two large datasets, we demonstrate that BEAST-GB predicts more accurately than neural networks trained on extensive data and dozens of existing behavioural models. BEAST-GB also generalizes robustly across unseen experimental contexts, surpassing direct empirical generalization, and helps to refine and improve the behavioural theory itself. Our analyses highlight the potential of anchoring predictions on behavioural theory even in data-rich settings and even when the theory alone falters. Our results underscore how integrating machine learning with theoretical frameworks, especially those—like BEAST—designed for prediction, can improve our ability to predict and understand human behaviour.
UR - https://www.scopus.com/pages/publications/105011175417
UR - https://www.scopus.com/pages/publications/105011175417#tab=citedBy
U2 - 10.1038/s41562-025-02267-6
DO - 10.1038/s41562-025-02267-6
M3 - Article
C2 - 40691307
AN - SCOPUS:105011175417
SN - 2397-3374
VL - 9
SP - 2271
EP - 2284
JO - Nature Human Behaviour
JF - Nature Human Behaviour
IS - 11
ER -