Pre-exposure persuasion as a result of commitment to pre-exposure effort

Darwyn E. Linder, Joel Cooper, Robert A. Wicklund

Research output: Contribution to journalArticlepeer-review

18 Scopus citations


In two recent experiments, Wicklund, Cooper, and Linder (1967) have shown that commitment to perform an effortful task in order to hear a counterattitudinal communication will induced attitude change toward the position espoused in the communication prior to both task performance and exposure. Two formulations within dissonance theory lead to opposing predictions about the effect of obtaining commitment to exposure while introducing the effortful pre-exposure task as a fait accompli. Three conditions successfully replicated the findings of Wicklund et al. The fourth condition demonstrated that attitude change does not occur in this setting unless the subject is informed of both the nature of the communication and the effortful pre-exposure task before commitment.

Original languageEnglish (US)
Pages (from-to)470-482
Number of pages13
JournalJournal of Experimental Social Psychology
Issue number4
StatePublished - Oct 1968
Externally publishedYes

All Science Journal Classification (ASJC) codes

  • Social Psychology
  • Sociology and Political Science


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