On the potential of Google AMP to promote local content in developing regions

Amreesh Phokeer, Josiah Chavula, David Johnson, Melissa Densmore, Gareth Tyson, Arjuna Sathiaseelan, Nick Feamster

Research output: Chapter in Book/Report/Conference proceedingConference contribution

3 Scopus citations

Abstract

The Google Accelerated Mobile Pages (AMP) project has gained lot of interest from content providers as a means to improve user experience. It introduces a number of innovations to streamline the downloading, parsing and rendering of pages. Google recently announced the hosting of more than 2B+ web pages, covering more than 900K domains. Due to the constrained nature of Internet connectivity in developing regions, AMP offers particularly exciting potential for improving web user experience in these countries. This paper provides a first look at Google's AMP performance in Africa. We start by outlining the current web infrastructure provisioning in Africa, using local news websites as a case study. Discovering a sparse and low performance environment, we then evaluate the benefits that AMP can introduce in terms of accessibility to local content in developing regions. This study reveals that in Africa, AMP is able to reduce page load time and page size by a factor of 3 and 8 respectively. However, AMP is not a neutral technology as the search engine favours content that is using Google AMP. This raises an important question of search neutrality.

Original languageEnglish (US)
Title of host publication2019 11th International Conference on Communication Systems and Networks, COMSNETS 2019
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages80-87
Number of pages8
ISBN (Electronic)9781538679029
DOIs
StatePublished - May 9 2019
Event11th International Conference on Communication Systems and Networks, COMSNETS 2019 - Bengaluru, India
Duration: Jan 7 2019Jan 11 2019

Publication series

Name2019 11th International Conference on Communication Systems and Networks, COMSNETS 2019

Conference

Conference11th International Conference on Communication Systems and Networks, COMSNETS 2019
CountryIndia
CityBengaluru
Period1/7/191/11/19

All Science Journal Classification (ASJC) codes

  • Artificial Intelligence
  • Computer Networks and Communications
  • Hardware and Architecture
  • Safety, Risk, Reliability and Quality

Fingerprint Dive into the research topics of 'On the potential of Google AMP to promote local content in developing regions'. Together they form a unique fingerprint.

Cite this