On the Efficiency of Social Recommender Networks

Felix Ming Fai Wong, Zhenming Liu, Mung Chiang

Research output: Contribution to journalArticle

13 Scopus citations

Abstract

We study a fundamental question that arises in social recommender systems: whether it is possible to simultaneously maximize: 1) an individual's benefit from using a social network, and 2) the efficiency of the network in disseminating information. To tackle this question, our study consists of three components. First, we introduce a stylized stochastic model for recommendation diffusion. Such a model allows us to highlight the connection between user experience at the individual level, and network efficiency at the macroscopic level. We also propose a set of metrics for quantifying both user experience and network efficiency. Second, based on these metrics, we extensively study the tradeoff between the two factors in a Yelp dataset, concluding that Yelp's social network is surprisingly efficient, though not optimal. Finally, we design a friend recommendation and news feed curation algorithm that can simultaneously address individuals' need to connect to high-quality friends, and service providers' need to maximize network efficiency in information propagation.

Original languageEnglish (US)
Article number7270343
Pages (from-to)2512-2524
Number of pages13
JournalIEEE/ACM Transactions on Networking
Volume24
Issue number4
DOIs
StatePublished - Aug 2016

All Science Journal Classification (ASJC) codes

  • Software
  • Computer Science Applications
  • Computer Networks and Communications
  • Electrical and Electronic Engineering

Keywords

  • Convex optimization
  • effective resistance
  • measurement
  • recommender systems
  • social networks
  • stochastic modeling

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