Name management is so fundamental to every aspect of computing that it is frequently overlooked or taken for granted. Our research is aimed at developing both models to improve understanding and mechanisms to improve practical application of name management approaches in various computing domains. One domain that seems to have particularly strong connections to name management is object technology for advanced software. Object technology has already proven very useful in our investigation of name management models and mechanisms. We also see great potential for beneficial application of improved name management mechanisms to object technology for advanced software. In this paper, we first outline our overall approach to research on name management and discuss some specific name management concerns arising in object technology for advanced software. We then illustrate the application of object technology in our efforts to construct name management models and mechanisms. Finally we give an example of how enhanced name management mechanisms might be incorporated into a representative instance of object technology for advanced software.