TY - GEN
T1 - Meta-learning of bidding agent with knowledge gradient in a fully agent-based sponsored search auction simulator
AU - Lee, Donghun
AU - Powell, Warren B.
N1 - Publisher Copyright:
© 2019 International Foundation for Autonomous Agents and Multiagent Systems (www.ifaamas.org). All rights reserved.
PY - 2019
Y1 - 2019
N2 - We take a practical approach on learning how to bid in sponsored search auctions, and model the problem of improving real world profit of advertisers in sponsored search auction as a meta-learning problem of configuring adaptive bidding agents. We construct a fully agent-based sponsored search auction simulator that 1) captures the dynamic nature of sponsored search auctions, 2) emulates the interface of Google AdWords platforms, and 3) can be customized and extended by modules. We then present Meta-LQKG algorithm, an agent-based meta-learning algorithm using knowledge gradient, and show the effect of meta-learning with Meta-LQKG on the performance of adaptive bidding agents.
AB - We take a practical approach on learning how to bid in sponsored search auctions, and model the problem of improving real world profit of advertisers in sponsored search auction as a meta-learning problem of configuring adaptive bidding agents. We construct a fully agent-based sponsored search auction simulator that 1) captures the dynamic nature of sponsored search auctions, 2) emulates the interface of Google AdWords platforms, and 3) can be customized and extended by modules. We then present Meta-LQKG algorithm, an agent-based meta-learning algorithm using knowledge gradient, and show the effect of meta-learning with Meta-LQKG on the performance of adaptive bidding agents.
KW - , Agent-Based Simulation
KW - Knowledge gradient
KW - Learning to bid
KW - Meta-learning
KW - Sponsored search auction
UR - http://www.scopus.com/inward/record.url?scp=85077027759&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85077027759&partnerID=8YFLogxK
M3 - Conference contribution
AN - SCOPUS:85077027759
T3 - Proceedings of the International Joint Conference on Autonomous Agents and Multiagent Systems, AAMAS
SP - 2090
EP - 2092
BT - 18th International Conference on Autonomous Agents and Multiagent Systems, AAMAS 2019
PB - International Foundation for Autonomous Agents and Multiagent Systems (IFAAMAS)
T2 - 18th International Conference on Autonomous Agents and Multiagent Systems, AAMAS 2019
Y2 - 13 May 2019 through 17 May 2019
ER -