Merchants of virtue: Hindus, muslims, and untouchables in eighteenth-century South Asia

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A free ebook version of this title is available through Luminos, University of California Press's Open Access publishing program. Visit to learn more. Winner of the 2022 Joseph W. Elder Prize in the Indian Social Sciences. Merchants of Virtue explores the question of what it meant to be Hindu in precolonial South Asia. Divya Cherian presents a fine-grained study of everyday life and local politics in the kingdom of Marwar in eighteenth-century western India to uncover how merchants enforced their caste ideals of vegetarianism and bodily austerity as universal markers of Hindu identity. Using legal strategies and alliances with elites, these merchants successfully remade the category of "Hindu," setting it in contrast to "Untouchable" in a process that reconfigured Hinduism in caste terms. In a history pertinent to understanding India today, Cherian establishes the centrality of caste to the early-modern Hindu self and to its imagination of inadmissible others.

Original languageEnglish (US)
PublisherUniversity of California Press
Number of pages260
ISBN (Electronic)9780520390065
ISBN (Print)9780520390058
StatePublished - Dec 27 2022

All Science Journal Classification (ASJC) codes

  • General Arts and Humanities


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