Life and death of new technology: Task, utility and social influences on the use of a communication medium

Robert E. Kraut, Ronald E. Rice, Colleen Cool, Robert S. Fish

Research output: Chapter in Book/Report/Conference proceedingConference contribution

24 Scopus citations

Abstract

This field experiment investigates individual, structural and social influences on the use of two video telephone systems. One system flourished, while an equivalent system died. We use a time series design and multiple data sources to test media richness theory, critical mass theory, and social influence theories about new media use. Results show that the fit between tasks and features of the communications medium influences use to a degree, but cannot explain why only one system survived. Critical mass-the numbers of people one can reach on a system-and social influence-the norms that grow up around a new medium-can explain this phenomenon.

Original languageEnglish (US)
Title of host publicationProceedings of the 1994 ACM Conference on Computer Supported Cooperative Work, CSCW 1994
PublisherAssociation for Computing Machinery, Inc
Pages13-21
Number of pages9
ISBN (Electronic)0897916891, 9780897916899
DOIs
StatePublished - Oct 22 1994
Externally publishedYes
Event1994 ACM Conference on Computer Supported Cooperative Work, CSCW 1994 - Chapel Hill, United States
Duration: Oct 22 1994Oct 26 1994

Publication series

NameProceedings of the 1994 ACM Conference on Computer Supported Cooperative Work, CSCW 1994

Conference

Conference1994 ACM Conference on Computer Supported Cooperative Work, CSCW 1994
CountryUnited States
CityChapel Hill
Period10/22/9410/26/94

All Science Journal Classification (ASJC) codes

  • Computer Networks and Communications

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    Kraut, R. E., Rice, R. E., Cool, C., & Fish, R. S. (1994). Life and death of new technology: Task, utility and social influences on the use of a communication medium. In Proceedings of the 1994 ACM Conference on Computer Supported Cooperative Work, CSCW 1994 (pp. 13-21). (Proceedings of the 1994 ACM Conference on Computer Supported Cooperative Work, CSCW 1994). Association for Computing Machinery, Inc. https://doi.org/10.1145/192844.192858