@article{f46d699649d047f59cbd70fa11245f52,
title = "Labels as nudges? An experimental study of car eco-labels",
abstract = "This article presents the results of a laboratory experiment and an online multi-country experiment testing the effect of motor vehicle eco-labels on consumers. The laboratory study featured a discrete choice task and questions on comprehension, while the ten countries online experiment included measures of willingness to pay and comprehension. Labels focusing on fuel economy or running costs are better understood, and influence choice about money-related eco-friendly behaviour. We suggest that this effect comes through mental accounting of fuel economy. In the absence of a cost saving frame, we do not find a similar effect of information on CO2 emissions and eco-friendliness. Labels do not perform as well as promotional materials. By virtue of being embedded into a setting designed to capture the attention, the latter are more effective. We found also that large and expensive cars tend to be undervalued once fuel economy is highlighted.",
keywords = "CO emission, Eco-label, Experiments, Fuel economy, Nudge, Willingness to pay",
author = "Cristiano Codagnone and Veltri, {Giuseppe Alessandro} and Francesco Bogliacino and Francisco Lupi{\'a}{\~n}ez-Villanueva and George Gaskell and Andriy Ivchenko and Pietro Ortoleva and Francesco Mureddu",
note = "Funding Information: Financial support for this study comes from 071201/2012/625659/CLIMA.C.2 implementing Framework Contract No EAHC/2011/CP/01/LSE. We thank DG CLIMA, in the person of Malgorzata Golebiewska, as well as Emanuele Ciriolo and other commenters participating to the workshops where the various project deliverables were presented. Aside from a consultative process leading to the design of the study, the funders took no role in data collection, analysis, and interpretation of the findings and the preparation of this manuscript. Accordingly, the views expressed are those of the authors and should not be regarded as stating an official position of the European Commission. We would like also to thank London School of Economics for the access we had to its Behavioural Laboratory, and Jaime Moss and Laura Zimmerman for assistance during the running of the laboratory sessions. We also thank Bloc de Ideas for the assistance during the online experiment. A special thanks to Alberto Savoldelli for the help in building the car database and Amitav Chakravarti for help and discussions during the project. We appreciate the comments and suggestions by two anonymous referees, which helped us improving the current version of the paper. Publisher Copyright: {\textcopyright} 2016, The Author(s).",
year = "2016",
month = dec,
day = "1",
doi = "10.1007/s40888-016-0042-2",
language = "English (US)",
volume = "33",
pages = "403--432",
journal = "Economia Politica",
issn = "1120-2890",
publisher = "Springer International Publishing AG",
number = "3",
}