Introduction: New Challenges to Social Measurement

Douglas S. Massey, Roger Tourangeau

Research output: Contribution to journalArticlepeer-review

35 Scopus citations

Abstract

Surveys are the principal source of data not only for social science, but for consumer research, political polling, and federal statistics. In response to social and technological trends, rates of survey nonresponse have risen markedly in recent years, prompting observers to worry about the continued validity of surveys as a tool for data gathering. This introductory article sets the stage for the comprehensive review that follows of the causes and consequences of nonresponse for survey data and the approaches that have been developed to address it.

Original languageEnglish (US)
Pages (from-to)6-22
Number of pages17
JournalAnnals of the American Academy of Political and Social Science
Volume645
Issue number1
DOIs
StatePublished - Jan 2013

All Science Journal Classification (ASJC) codes

  • Sociology and Political Science
  • General Social Sciences

Keywords

  • bias
  • estimation
  • item nonresponse
  • nonresponse
  • response rate
  • survey nonresponse
  • surveys

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