Integrating the stereotype content model (warmth and competence) and the Osgood semantic differential (evaluation, potency, and activity)

Nicolas Kervyn, Susan T. Fiske, Vincent Y. Yzerbyt

Research output: Contribution to journalArticle

46 Scopus citations

Abstract

We integrate two prominent models of social perception dimensionality. In three studies, we demonstrate how the well-established semantic differential dimensions of evaluation and potency relate to the stereotype content model dimensions of warmth and competence. Specifically, using a correlational design (Study 1) and experimental designs (Studies 2 and 3), we found that semantic differential dimensions run diagonally across stereotype content model quadrants. Implications of integrating classic and modern approaches of social perception are discussed.

Original languageEnglish (US)
Pages (from-to)673-681
Number of pages9
JournalEuropean Journal of Social Psychology
Volume43
Issue number7
DOIs
StatePublished - Dec 2013

All Science Journal Classification (ASJC) codes

  • Social Psychology

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