GPTFootprint: Increasing Consumer Awareness of the Environmental Impacts of LLMs

Nora Graves, Vitus Larrieu, Yingyue Trace Zhang, Joanne Peng, Varun Nagaraj Rao, Yuhan Liu, Andrés Monroy-Hernández

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

With the growth of AI, researchers are studying how to mitigate its environmental impact, primarily by proposing policy changes and increasing awareness among developers. However, research on AI end users is limited. Therefore, we introduce GPTFootprint, a browser extension that aims to increase consumer awareness of the significant water and energy consumption of LLMs, and reduce unnecessary LLM usage. GPTFootprint displays a dynamically updating visualization of the resources individual users consume through their ChatGPT queries. After a user reaches a set query limit, a popup prompts them to take a break from ChatGPT. In a week-long user study, we found that GPTFootprint increases people’s awareness of environmental impact, but has limited success in decreasing ChatGPT usage. This research demonstrates the potential for individual-level interventions to contribute to the broader goal of sustainable AI usage, and provides insights into the effectiveness of awareness-based behavior modification strategies in the context of LLMs.

Original languageEnglish (US)
Title of host publicationCHI EA 2025 - Extended Abstracts of the 2025 CHI Conference on Human Factors in Computing Systems
PublisherAssociation for Computing Machinery
ISBN (Electronic)9798400713958
DOIs
StatePublished - Apr 26 2025
Event2025 CHI Conference on Human Factors in Computing Systems, CHI EA 2025 - Yokohama, Japan
Duration: Apr 26 2025May 1 2025

Publication series

NameConference on Human Factors in Computing Systems - Proceedings

Conference

Conference2025 CHI Conference on Human Factors in Computing Systems, CHI EA 2025
Country/TerritoryJapan
CityYokohama
Period4/26/255/1/25

All Science Journal Classification (ASJC) codes

  • Human-Computer Interaction
  • Computer Graphics and Computer-Aided Design
  • Software

Keywords

  • Eco-feedback systems
  • behavior change
  • environmental awareness
  • large language models

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