FROM STIGMA TO SCARCITY: ON INTERPERSONAL AND COGNITIVE SOURCES OF VULNERABILITY FOR CONSUMERS IN POVERTY

Nathan N. Cheek; Eldar Shafir

doi:10.1108/S1548-643520240000021005

FROM STIGMA TO SCARCITY: ON INTERPERSONAL AND COGNITIVE SOURCES OF VULNERABILITY FOR CONSUMERS IN POVERTY

Nathan N. Cheek, Eldar Shafir

Psychology

Research output: Chapter in Book/Report/Conference proceeding › Chapter

2 Scopus citations

Abstract

Poverty is a powerful context that affects billions of consumers around the world. An appreciation of this context and the ways it shapes thoughts, feelings, and behaviors is essential to understanding the vulnerabilities of low socioeconomic status (SES) consumers. We synthesize research on consumption in poverty by reviewing some of the social vulnerabilities and frequent neglect, discrimination, and stigmatization encountered by low-SES consumers, as well as the cognitive challenges emerging from the experience of financial scarcity. These social, cognitive, and societal vulnerabilities highlight the importance of behaviorally informed programs and policies to address consumer vulnerability in contexts of poverty.

Original language	English (US)
Title of host publication	Review of Marketing Research
Publisher	Emerald Publishing
Pages	69-81
Number of pages	13
DOIs	https://doi.org/10.1108/S1548-643520240000021005
State	Published - Jun 24 2024

Publication series

Name	Review of Marketing Research
Volume	21
ISSN (Print)	1548-6435
ISSN (Electronic)	1944-7035

All Science Journal Classification (ASJC) codes

Marketing

Keywords

Stigma
consumer vulnerability
low socioeconomic status (or low SES)
negative stereotypes
poverty
thick skin bias

Access to Document

10.1108/S1548-643520240000021005

Cite this

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abstract = "Poverty is a powerful context that affects billions of consumers around the world. An appreciation of this context and the ways it shapes thoughts, feelings, and behaviors is essential to understanding the vulnerabilities of low socioeconomic status (SES) consumers. We synthesize research on consumption in poverty by reviewing some of the social vulnerabilities and frequent neglect, discrimination, and stigmatization encountered by low-SES consumers, as well as the cognitive challenges emerging from the experience of financial scarcity. These social, cognitive, and societal vulnerabilities highlight the importance of behaviorally informed programs and policies to address consumer vulnerability in contexts of poverty.",

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AU - Shafir, Eldar

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AB - Poverty is a powerful context that affects billions of consumers around the world. An appreciation of this context and the ways it shapes thoughts, feelings, and behaviors is essential to understanding the vulnerabilities of low socioeconomic status (SES) consumers. We synthesize research on consumption in poverty by reviewing some of the social vulnerabilities and frequent neglect, discrimination, and stigmatization encountered by low-SES consumers, as well as the cognitive challenges emerging from the experience of financial scarcity. These social, cognitive, and societal vulnerabilities highlight the importance of behaviorally informed programs and policies to address consumer vulnerability in contexts of poverty.

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KW - consumer vulnerability

KW - low socioeconomic status (or low SES)

KW - negative stereotypes

KW - poverty

KW - thick skin bias

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FROM STIGMA TO SCARCITY: ON INTERPERSONAL AND COGNITIVE SOURCES OF VULNERABILITY FOR CONSUMERS IN POVERTY

Abstract

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All Science Journal Classification (ASJC) codes

Keywords

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