eMBeDding for impact and scale in developing contexts

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2 Scopus citations


While behavioral public policy remains underutilized in rich countries relative to its potential impact, the required infrastructure for diagnosing behavioral bottlenecks and the autonomy to act on those diagnoses are even less common in developing countries. At the World Bank, the Mind, Behavior, and Development Unit (eMBeD) aims to promote the systematic use of behaviorally informed tools in development policies and projects, institutionalize the use of behavioral science in development organizations and governments, provide evidence on scaled and sustainable behavioral solutions, and generate more and better behavioral data. By focusing on thorough diagnosis and ongoing adaptation, we aim to create impactful, behaviorally informed interventions in complex, resource-constrained settings. While Sanders, Snijders and Hallsworth (2018) raise valuable points about the implications for impactful behavioral public policy, for those working in developing countries, issues of replication and scale come with unique contextual challenges.

Original languageEnglish (US)
Pages (from-to)256-262
Number of pages7
JournalBehavioural Public Policy
Issue number2
StatePublished - Nov 18 2018
Externally publishedYes

All Science Journal Classification (ASJC) codes

  • Social Psychology
  • Sociology and Political Science
  • Social Sciences (miscellaneous)
  • Applied Psychology
  • Political Science and International Relations


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