TY - JOUR
T1 - Elected in 100 milliseconds
T2 - Appearance-based trait inferences and voting
AU - Olivola, Christopher Y.
AU - Todorov, Alexander
N1 - Funding Information:
Acknowledgments We would like to thank Howard Friedman, Joann Montepare, and two anonymous reviewers for their helpful suggestions and insightful comments, as well as Valerie Loehr, Anesu Mandi-sodza, Nick Oosterhof, Manish Pakrashi, and Jenny Porter for their excellent research assistance. We also thank Gabriel Lenz and Chappell Lawson for allowing us to use their data. This research was supported by a SAGE Young Scholar Award to AT and a Woodrow Wilson School Social Policy Fellowship to CYO.
PY - 2010
Y1 - 2010
N2 - Recent research has shown that rapid judgments about the personality traits of political candidates, based solely on their appearance, can predict their electoral success. This suggests that voters rely heavily on appearances when choosing which candidate to elect. Here we review this literature and examine the determinants of the relationship between appearance-based trait inferences and voting. We also reanalyze previous data to show that facial competence is a highly robust and specific predictor of political preferences. Finally, we introduce a computer model of face-based competence judgments, which we use to derive some of the facial features associated with these judgments.
AB - Recent research has shown that rapid judgments about the personality traits of political candidates, based solely on their appearance, can predict their electoral success. This suggests that voters rely heavily on appearances when choosing which candidate to elect. Here we review this literature and examine the determinants of the relationship between appearance-based trait inferences and voting. We also reanalyze previous data to show that facial competence is a highly robust and specific predictor of political preferences. Finally, we introduce a computer model of face-based competence judgments, which we use to derive some of the facial features associated with these judgments.
KW - Face perception
KW - First impressions
KW - Political decision making
KW - Social cognition
KW - Voting
UR - https://www.scopus.com/pages/publications/77952323052
UR - https://www.scopus.com/pages/publications/77952323052#tab=citedBy
U2 - 10.1007/s10919-009-0082-1
DO - 10.1007/s10919-009-0082-1
M3 - Review article
AN - SCOPUS:77952323052
SN - 0191-5886
VL - 34
SP - 83
EP - 110
JO - Journal of Nonverbal Behavior
JF - Journal of Nonverbal Behavior
IS - 2
ER -