Does product placement change television viewers' social behavior?

Elizabeth Levy Paluck, Paul Lagunes, Donald P. Green, Lynn Vavreck, Limor Peer, Robin Gomila

Research output: Contribution to journalArticlepeer-review

8 Scopus citations

Fingerprint

Dive into the research topics of 'Does product placement change television viewers' social behavior?'. Together they form a unique fingerprint.

Medicine & Life Sciences