Do mobile data plans affect usage? Results from a pricing trial with ISP customers

Carlee Joe-Wong, Sangtae Ha, Soumya Sen, Mung Chiang

Research output: Chapter in Book/Report/Conference proceedingConference contribution

12 Scopus citations

Abstract

The growing amount of traffic in mobile data networks is causing concern for Internet service providers (ISPs), especially smaller ISPs that need to lease expensive links to Tier 1 networks. Large amounts of traffic in “peak” hours are of especial concern, since network capacity must be provisioned to accommodate these peaks. In response, many ISPs have begun trying to influence user behavior with pricing. Timedependent pricing (TDP) can help reduce peaks, since it allows ISPs to charge higher prices during peak periods.We present results from the first TDP trial with a commercial ISP. In addition to analyzing applicationspecific mobile andWiFi traffic, we compare changes in user behavior due to monthly data caps and time-dependent prices. We find that monthly data caps tend to reduce usage, while TDP can increase usage as users consume more data during discounted times. Moreover, unlike data caps, TDP reduces the network’s peak-to-average usage ratio, lessening the need for network over-provisioning and increasing ISP profit.

Original languageEnglish (US)
Title of host publicationPassive and Active Measurement - 16th International Conference, PAM 2015, Proceedings
EditorsYong Liu, Jelena Mirkovic
PublisherSpringer Verlag
Pages96-108
Number of pages13
ISBN (Electronic)9783319155081
DOIs
StatePublished - Jan 1 2015
Event16th International Conference on Passive and Active Measurement, PAM 2015 - New York, United States
Duration: Mar 19 2015Mar 20 2015

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume8995
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

Other

Other16th International Conference on Passive and Active Measurement, PAM 2015
CountryUnited States
CityNew York
Period3/19/153/20/15

All Science Journal Classification (ASJC) codes

  • Theoretical Computer Science
  • Computer Science(all)

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