Diffusion, strategic interaction, and social structure

Matthew O. Jackson, Leeat Yariv

Research output: Chapter in Book/Report/Conference proceedingChapter

47 Scopus citations


We provide an overview and synthesis of the literature on how social networks influence behaviors, with a focus on diffusion. We discuss some highlights from the empirical literature on the impact of networks on behaviors and diffusion. We also discuss some of the more prominent models of network interactions, including recent advances regarding interdependent behaviors, modeled via games on networks.

Original languageEnglish (US)
Title of host publicationHandbook of Social Economics
PublisherElsevier B.V.
Number of pages34
Edition1 B
StatePublished - 2011
Externally publishedYes

Publication series

NameHandbook of Social Economics
Number1 B
ISSN (Print)1570-6435

All Science Journal Classification (ASJC) codes

  • General Economics, Econometrics and Finance
  • Sociology and Political Science


  • Diffusion
  • Games on Networks
  • Graphical games
  • Learning
  • Network games
  • Social networks


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