Diffusion, strategic interaction, and social structure

Matthew O. Jackson, Leeat Yariv

Research output: Chapter in Book/Report/Conference proceedingChapter

32 Scopus citations

Abstract

We provide an overview and synthesis of the literature on how social networks influence behaviors, with a focus on diffusion. We discuss some highlights from the empirical literature on the impact of networks on behaviors and diffusion. We also discuss some of the more prominent models of network interactions, including recent advances regarding interdependent behaviors, modeled via games on networks.

Original languageEnglish (US)
Title of host publicationHandbook of Social Economics
PublisherElsevier B.V.
Pages645-678
Number of pages34
Edition1 B
DOIs
StatePublished - Jan 1 2011
Externally publishedYes

Publication series

NameHandbook of Social Economics
Number1 B
Volume1
ISSN (Print)1570-6435

All Science Journal Classification (ASJC) codes

  • Sociology and Political Science
  • Economics, Econometrics and Finance(all)

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    Jackson, M. O., & Yariv, L. (2011). Diffusion, strategic interaction, and social structure. In Handbook of Social Economics (1 B ed., pp. 645-678). (Handbook of Social Economics; Vol. 1, No. 1 B). Elsevier B.V.. https://doi.org/10.1016/B978-0-444-53187-2.00014-0