Determinants of pro-environmental attitudes and behaviours in the digital era: The case of workers in high-emitting industries in Germany

Addressing the interconnected challenges of digital futures and environmental pressures demands a deep understanding of human decision-making and the factors that influence sustainable behavioural change and adaptation. This study examines the drivers of pro-environ- mental attitudes (PEAs) and behaviours (PEBs) among workers in Germany in sectors with substantial environmental impacts, such as digital technology, mobility, and manufacturing. We focus on this worker pop- ulation due to their critical role in shaping workplace values, visions, and actions and the importance of establishing inclusive and thoughtful workplace environments and structures that enhance their engagement and wellbeing, given the tensions and expectations associated with their line of work. Analyzing survey responses from 297 workers using linear regression modelling, we find varying and nuanced impacts of personal convictions, experiences, wellbeing, entrepreneurialism, and perceptions of social norms and organizational support on PEAs and various PEBs. Our results highlight the importance of purpose, leadership, emotional resili- ence, and inclusion in fostering a shift towards environmentally conscious practices. This research aims to guide workers, managers, and policymakers in the design of workplaces that promote, rather than hinder, ecological sustainability.