Abstract
The present study assessed cross-cultural differences in the perception of financial risks. Students at large universities in Honk Kong, Taiwan, the Netherlands, and the U.S., as well as a group of Taiwanese security analysts rated the riskiness of a set of monetary lotteries. Risk judgments differed with nationality, but not with occupation (students vs. security analysts) and were modeled by the Conjoint Expected Risk (CER) model. Consistent with cultural differences in country uncertainty avoidance, CER model parameters of respondents from the two Western countries differed from those of respondents from the two countries with Chinese cultural roots: The risk judgments of respondents from Hong Kong and Taiwan were more sensitive to the magnitude of potential losses and less mitigated by the probability of positive outcomes.
Original language | English (US) |
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Pages (from-to) | 479-488 |
Number of pages | 10 |
Journal | Risk Analysis |
Volume | 17 |
Issue number | 4 |
DOIs | |
State | Published - Aug 1997 |
Externally published | Yes |
All Science Journal Classification (ASJC) codes
- Safety, Risk, Reliability and Quality
- Physiology (medical)
Keywords
- Cross-cultural differences
- Financial risk
- Risk assessment
- Risk perception
- Uncertainty avoidance