TY - JOUR
T1 - Controlling other people
T2 - The impact of power on stereotyping
AU - Fiske, Susan T.
PY - 1993
Y1 - 1993
N2 - This article presents a theory of the mutually reinforcing interaction between power and stereotyping, mediated by attention. The powerless attend to the powerful who control their outcomes, in an effort to enhance prediction and control, so forming complex, potentially nonstereotypic impressions. The powerful pay less attention, so are more vulnerable to stereotyping. The powerful (a) need not attend to the other to control their own outcomes, (b) cannot attend because they tend to be attentionally overloaded, and (c) if they have high need for dominance, may not want to attend. Stereotyping and power are mutually reinforcing because stereotyping itself exerts control, maintaining and justifying the status quo. Two legal cases and a body of research illustrate the theory and suggest organizational change strategies.
AB - This article presents a theory of the mutually reinforcing interaction between power and stereotyping, mediated by attention. The powerless attend to the powerful who control their outcomes, in an effort to enhance prediction and control, so forming complex, potentially nonstereotypic impressions. The powerful pay less attention, so are more vulnerable to stereotyping. The powerful (a) need not attend to the other to control their own outcomes, (b) cannot attend because they tend to be attentionally overloaded, and (c) if they have high need for dominance, may not want to attend. Stereotyping and power are mutually reinforcing because stereotyping itself exerts control, maintaining and justifying the status quo. Two legal cases and a body of research illustrate the theory and suggest organizational change strategies.
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U2 - 10.1037/0003-066X.48.6.621
DO - 10.1037/0003-066X.48.6.621
M3 - Article
C2 - 8328729
AN - SCOPUS:0027613697
SN - 0003-066X
VL - 48
SP - 621
EP - 628
JO - American Psychologist
JF - American Psychologist
IS - 6
ER -