Computers can't give credit: How automatic attribution falls short in an online remixing community

Andres Monroy-Hernandez, Benjamin Mako Hill, Jazmin Gonzalez-Rivero, Danah Boyd

Research output: Chapter in Book/Report/Conference proceedingConference contribution

45 Scopus citations


In this paper, we explore the role that attribution plays in shaping user reactions to content reuse, or remixing, in a large user-generated content community. We present two studies using data from the Scratch online community - a social media platform where hundreds of thousands of young people share and remix animations and video games. First, we present a quantitative analysis that examines the effects of a technological design intervention introducing automated attribution of remixes on users' reactions to being remixed. We compare this analysis to a parallel examination of "manual" credit-giving. Second, we present a qualitative analysis of twelve in-depth, semi-structured, interviews with Scratch participants on the subject of remixing and attribution. Results from both studies suggest that automatic attribution done by technological systems (i.e., the listing of names of contributors) plays a role that is distinct from, and less valuable than, credit which may superficially involve identical information but takes on new meaning when it is given by a human remixer. We discuss the implications of these findings for the designers of online communities and social media platforms.

Original languageEnglish (US)
Title of host publicationCHI 2011 - 29th Annual CHI Conference on Human Factors in Computing Systems, Conference Proceedings and Extended Abstracts
PublisherAssociation for Computing Machinery
Number of pages10
ISBN (Print)9781450302289
StatePublished - 2011
Externally publishedYes

Publication series

NameConference on Human Factors in Computing Systems - Proceedings

All Science Journal Classification (ASJC) codes

  • Software
  • Human-Computer Interaction
  • Computer Graphics and Computer-Aided Design


  • Attribution
  • Credit-giving
  • Online communities
  • Remixing
  • User-generated content


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