Tested the hypothesis that the greater the inducement offered for performing a counterattitudinal task, the greater the dissonance-if the individuals choose not to comply with the attitude-discrepant request. If was predicted that dissonance aroused by noncompliance would be reduced by a strengthening of the original attitude. 20 undergraduates were offered either a high or a low incentive ($1.50 or $.50) for writing an essay advocating the use of codes of dress in secondary schools. The situation was devised in such a way that all Ss chose not to write the essay. Results of an attitude questionnaire indicate that high incentive Ss became more strongly opposed to dress code regulations than either the low incentive group or a control group (n = 10). (PsycINFO Database Record (c) 2006 APA, all rights reserved).
All Science Journal Classification (ASJC) codes
- Social Psychology
- Sociology and Political Science
- cognitive consequences, forced noncompliance, college students