TY - JOUR
T1 - Choice Under Conflict
T2 - The Dynamics of Deferred Decision
AU - Tversky, Amos
AU - Shafir, Eldar
PY - 1992/11
Y1 - 1992/11
N2 - Choice often produces conflict. This notion, however, plays no role in classical decision theory, in which each alternative is assigned a value, and the decision maker selects from every choice set the option with the highest value. We contrast this principle of value maximization with the hypothesis that the option to delay choice or seek new alternatives is more likely to be selected when conflict is high than when it is low. This hypothesis is supported by several studies showing that the tendency to defer decision, search for new alternatives, or choose the default option can be increased when the offered set is enlarged or improved, contrary to the principle of value maximization.
AB - Choice often produces conflict. This notion, however, plays no role in classical decision theory, in which each alternative is assigned a value, and the decision maker selects from every choice set the option with the highest value. We contrast this principle of value maximization with the hypothesis that the option to delay choice or seek new alternatives is more likely to be selected when conflict is high than when it is low. This hypothesis is supported by several studies showing that the tendency to defer decision, search for new alternatives, or choose the default option can be increased when the offered set is enlarged or improved, contrary to the principle of value maximization.
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U2 - 10.1111/j.1467-9280.1992.tb00047.x
DO - 10.1111/j.1467-9280.1992.tb00047.x
M3 - Article
AN - SCOPUS:84965454805
VL - 3
SP - 358
EP - 361
JO - Psychological Science
JF - Psychological Science
SN - 0956-7976
IS - 6
ER -